Stack is introducing loyalty points as an onchain primitive and building tools for managing points programs.

Loyalty point programs have long played a role in consumer applications, supporting industries from gaming, to beauty, to food. These programs encourage product usage and retention, as users are incentivized to earn points for certain behaviors and then redeem points for rewards.

Blockchains are a natural platform for points programs, with built-in accounting, security, and the promise of using smart contracts to enforce rules for redeeming points for tokens. More importantly, blockchains allow composability of points programs by enabling interoperability among providers. The same open composability that has allowed tokens to flourish will pertain to points, too. Since the points protocol runs on a public blockchain, brands can collaborate without encountering any intermediary.

Developer Tooling

Stack provides simple developer tooling that makes it easy to integrate a point system into an application in just a few lines of code. The SDK comes with the ability to tag point assignments as events, which opens the ability for deeper analytics served in the Stack dashboard. It also allows fetching results in a leaderboard format. See our docs for more details.

await stack.track("user_signup", {
  points: 10,
  account: "0x627306090abaB3A6e1400e9345bC60c78a8BEf57"
});

await stack.getPoints("0x627306090abaB3A6e1400e9345bC60c78a8BEf57");
// => 10

What’s Next?

Stack will open up the blockchain running these points programs to the public – a new virtual computer dedicated to loyalty programs that anyone can use to read, write, and own their own points programs. The points protocol will be checkpointed on all major Ethereum blockchains, allowing for trustless redemptions of points for assets.

Funding and Support

Stack kicks off this enterprise with $3m in funding from Archetype, Coinbase Ventures, Scalar Capital, A Capital, CoopRecords and other angel investors from within the web3 founder ecosystem, including Nadav Hollander, Balaji Srinivasan, Henri Stern, Dan Romero, and Colin Armstrong.

Visit stack.so to get started and walk with us on the adventure via X and Farcaster.